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Fractional CRO
Revenue leadership for sales, pricing and growth.
When revenue can no longer depend on the founders' network alone, you need a repeatable go-to-market system, and someone to lead it. A fractional CRO aligns marketing, sales and customer success around predictable revenue, and brings the operating experience to build it.
Typical mandates: moving from founder-led sales to a first sales team, installing pipeline and forecast discipline, and making pricing a decision instead of a guess.
When it makes sense
- Revenue depends on a founder closing every deal.
- Sales exists, but without process, forecast or consistent results.
- You are moving upmarket or into new segments, and the playbook is missing.
- Marketing generates interest that sales cannot convert.
Typical problems solved
- Founder-led sales without a path to a team
- No reliable pipeline or forecast
- Pricing and packaging decisions
- Building and coaching a sales team
- Aligning marketing, sales and customer success
What a mandate looks like
A fractional CRO usually pairs a weekly operating rhythm with deal-level coaching, one to two days per week, measured against a pipeline the whole company can see.
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