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Fractional CMO
Marketing leadership for positioning, brand and pipeline.
When marketing is busy but positioning, pipeline and priorities never line up, what is missing is direction. A fractional CMO supplies it part-time: someone who has built positioning, teams and demand generation before, and knows what to leave out.
Typical mandates: sharpening positioning and messaging, building a repeatable demand engine, aligning marketing with sales and coaching an existing team.
When it makes sense
- Marketing is a collection of activities without a strategy holding it together.
- You are entering a new market or launching a new product, and the story is not landing.
- There is a marketing team, but nobody senior enough to lead and prioritise it.
- Pipeline depends entirely on the founders' network and referrals.
Typical problems solved
- Unclear positioning and messaging
- No repeatable lead and demand generation
- Marketing and sales pulling in different directions
- A junior marketing team without senior leadership
- Marketing budget without measurable outcomes
What a mandate looks like
Fractional CMO mandates typically combine strategy work with hands-on leadership of the existing team, often one to two days per week, with a clear focus for the first quarter.
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